02. “The Big Apple” The second printables collection from FAKE CLOTHING further explores the “apple” motif introduced in the debut collection. In this iteration, the motif with further references, including The Beatles’ record label Apple Corps, real life honeycrisp apples, and finally the Big Apple, New York City.
After my last collection, I kept getting questions about if/when I was going to release more work. My answer to that, as I was trying to find a job/move/settle in New York, was that it was on the back burner. Well, finally about 8 months after making the move, I finally got everything together to launch another capsule. The capsule honors my move to New York, and ties up some of the last designs I started working on before starting this new chapter.
The first of these sku stickers was featured on the title tee of the “Think Different” capsule. That original “sticker” is not present here but there are ten new stickers on the back, randomly placed as if someone unknowingly fell victim to someone slapping all their sku stickers on them. To the front is a flip of the USDA Organic seal; rather than the USDA, The “Organic Honeycrisp” tee is certified organic by ME.
While The Beatles clearly favored more of a Granny Smith style green apple, their brand strategy clearly aligned with using photorealistic apple artwork as their branding, so Apple Corps became the “Fake Records” tee.
Logos - and graphics in general were something I resisted working with for quite a while when I started FAKE CLOTHING. I didn’t want to produce something overtly commercial and wanted everything I made to be strictly considered art. My view on that has evolved over the last 4 years and I have found a way to work in graphics and even logos to my work in a way that I feel is still authentic to the ethos of the brand.
Thanks to all who supported the pre-order, if you missed out and are reading this relatively soon after the launch, you can exclusively purchase them now or soon at August in Madison, WI or on august-shop.com. -AH